ISSUE
The major household appliance category is becoming saturated with technology. The brands that are winning have years of tech credentials and are attracting a younger audience of up-and-coming homeowners. Or simply put, Millennials. Whirlpool needs to establish a point of difference and redefine what it means to be “smart.”
INSIGHT
Tech for tech’s sake isn’t enough. Caregivers are only going to adopt smart tech if they see a clear benefit to how it helps them care.
IDEA
Whirlpool helps you care smarter with features that keep you connected so you can focus on the task at hand.
COMPONENTS
TV, OLV, OLA/Rich Media, Social, Radio, PR