ISSUE
Laundry is one of the most impactful yet least gratifying acts of care given every day.
INSIGHT
You can't skip the never-ending piles of laundry, but with the Whirlpool Load & Go dispenser holding up to 40 loads of detergent, the one thing you can skip is adding soap.
IDEA
You can’t skip care, but you can skip a step.
COMPONENTS
TV, OLV, Social, Radio, OLA, Print, Website, Search, PR, CRM, Mobile app