ISSUE
There is never enough space in the dishwasher to fit all the dishes a busy family generates, leaving extra in the sink. This creates a continuous cycle of doing the dishes.
INSIGHT
Life makes dishes and dishes pile up. The new Whirlpool dishwasher with a third rack gives you the capacity to load more dishes and run less often.
IDEA
Room for any day. Life creates a lot of dirty dishes, so we’ll show a dishwasher capacity story from big days to every day.
COMPONENTS
TV, OLV, Social, OLA, PR, CRM, Website, Search