ISSUE
In the past, food delivery was limited to things like pizza and Chinese. Now with a sea of options on a number of food delivery apps, people are consumed with choices. But sometimes it’s not a choice, it’s a craving. When the McDonald’s craving strikes, sometimes you’re in ‘here’, but McDonald’s is out there.
INSIGHT
That moment when going out is just not gonna happen – and you wish that the thing you really crave could come straight to you.
IDEA
McDelivery is the feel-good crave you deserve, at the click of a button.
COMPONENTS
TV, OLV, OLA, Social, PR