ISSUE
With all the specialty chicken restaurant options, McDonald’s isn’t going to be people’s first or even second choice. When it comes to chicken tenders, McDonald’s is up against this mindset: “Going to McDonald’s for chicken tenders is like going to Home Depot for biscuits and gravy.”
INSIGHT
When it comes to chicken tenders, people know what they love and love what they know. It’s hard to convince them there’s something better out there.
IDEA
Even a true authority on chicken tenders is powerless to resist the new McDonald’s Buttermilk Crispy Tenders.
COMPONENTS
TV, OLV, OLA, Social, Radio, Website