McDonald's: McCafé

ISSUE

The words “quality coffee” and “McDonald’s” don’t mix. As McDonald’s sets out to revamp their McCafé product line, the biggest hurdle will be changing the perceptions of people who enjoy a good cup of joe.

INSIGHT

“But First…coffee.” When coffee drinkers start with a good cup of coffee they feel more optimistic and ready for what’s ahead of them.

IDEA

McCafé has brought more to their café-quality espresso beverages so you can get more out of your day.

COMPONENTS

TV, OLV, OLA, Social, Radio, Website